Peakpact helps businesses and organisations in the outdoors industry respond to challenges with decisive, meaningful action. Connecting purpose, people and commercial reality.
. Bring the pressure point
Thirty focused minutes around one real pressure point. No obligation
Explore Pathfinder (page coming soon)
When conditions change, be ready and adapt.
The task is to understand what matters and decide what to do next. Peakpact is here for when something important needs to shift but the actions are unclear, contested or repeatedly overtaken by business-as-usual.
A strategy or project no longer fits the conditions.
Worthwhile ideas keep losing to day-to-day demands.
Purpose and commercial pressure appear to be pulling apart.
Several routes are possible, but there is no shared confidence.
Relevant knowledge and capability exist but are not shaping the response.
The organisation needs to change course without losing what matters
Pathfinder
The starting engagement
A focused engagement around one important pressure point.
Together we clarify the situation, develop and assess credible options, agree a response and prepare it for action.
Completion means ownership, resources and meaningful first action, with measures and checkpoints in place.
See scope and investment (page coming soon)
Understand
Explore
Decide
Act
Assess
Peakpact is based in the Peak District National Park, UK. We collaborate with local organisations across Derbyshire, the wider East Midlands—including Sheffield and Manchester—as well as nationally and internationally.
We take inspiration from the National Park and apply nature-based knowledge to our approach. Peakpact's support is grounded in the realities we face, and ensures that doing good and doing well work together.
Grounded support
Thinking for purpose under pressure
Field notes
Practical writing on decision quality, changing conditions, purposeful action and the distinctive contribution of the outdoors industry.
Build the business that gets better when the conditions get harder
Purpose Under Pressure
About
Good judgement.
Open exploration.
Values in action.
Peakpact brings together three core elements. They guide the questions, our attention, the quality of decisions and the practical standard of the work.
Phronesis
Practical judgement
Understand the situation, evidence and consequences, and choose the worthwhile response that fits.
Exploratory practice
Question assumptions, uncover possibilities and learn through purposeful action.
Spirit of adventure
Values in action
Connect purpose, people, capabilities, commercial reality, and action.
Authentic business
Hold what matters firmly, hold everything else lightly.
“The sessions with Peakpact were super useful in helping to articulate the overall goals for the business and connect these to more tangible objectives. Barry provided a safe space to talk openly about some of the challenges or fears I might be facing.
I came out of the sessions feeling like I have the tools to move forward in a more strategic and focused way.”
Jane
Founder, Outdoor Ways CIC
From many routes to one actionable path
The work that matters
Meet the founder
Hi, I’m Barry. I love being outdoors – typically hiking, mountain biking or trail running. I’m passionate about solving problems and helping businesses and people live fully and authentically. My professional background is broad. I entered the workplace at 16, so have covered some ground already! My experiences feed into my leadership: human first and goal focused. I have established and ran new departments to enable growth and created roles which tackle specific needs. I worked for over a decade in creative industries, producing sets and props for film and theatre, before moving into the Sustainability sector. In 2015, after 5-months volunteering in Malawi, I returned to the UK with a commitment that my work must be purpose-led. An MSc in Sustainability and Adaptation (2016-2018) included a thesis on the core skills needed to navigate complex challenges. Recognising education as a key lever for developing vital skills, I led research projects, co-authored the opening chapter of Bloomsbury Academic’s “Universities as Agents of Change: Green Academy to Ecological University" and worked as an Instructional Designer. I have worked in corporate Sustainability and the tech startup space and recognise the opportunities of positive business. I have secured €2.2m in investor funding dedicated to Sustainability: embedding it into business strategy, operations and product/service development. Most recently, I founded Peakpact. Peakpact brings together my experiences across creativity, business, problem-solving, and sustainability, grounded in the conviction that Sustainability emerges as a natural outcome of strong values, quality actions, and a commitment to collective thriving. I’m the proud Dad of two beautiful boys, born in 2023, and 2025. Peakpact exists for them – for the future generations. As businesses, individuals and communities, we sow the seeds of better business and better societies. Work, values, adventure, play, profit, purpose, life, thriving… not in tension. All in, together. I look forward to sharing adventures with you.
1. Clarify the pressure
2. Face the conditions
3. Explore credible routes
4. Choose confidently
5. Prepare action
Name what's changed, what's at stake, and why a response matters now
Examine the known realities, constraints, assumptions, unknowns and perspectives relating to the situation
Develop possibilities beyond the business-as-usual response, without losing what matters.
Make the rationale and commitments visible
Establish ownership, resources, measures and review points so that you're ready to move.
Purposeful responses, prepared for action.
Peakpact helps you see the situation clearly, make space for overlooked possibilities and choose a response that fits your situation